A large percentage of decision-makers, strong media presence, and a large number of participants from abroad: The exhibitors, visitors and journalists at AUTOMATICA 2010 underscored yet again that this unique innovation platform is a leading event.


Exhibitor profile in 2010




Visitor profile in 2010




Share of industry professionals among visitors




Share of decision-makers among visitors




Visitors from 113 countries





Top 10 international countries of visitor origin

1. Austria
2. Italy
3. Switzerland
4. France
5. Czech Republic
6. Slovenia
7. Spain
8. USA
9. UK/Northern Ireland
10. Netherlands

Trade visitors from Germany

Trade visitors from abroad




Change in share of international visitors



Trade visitors’ areas of responsibility




Trade visitors’ branches of industry




Media focus

More than 350 journalists from 22 countries were accredited at AUTOMATICA 2010.
  

	Print	More than 22 clippings in Germany and more than 350 clippings in 20 countries around the world.
	Online	More than 620 clippings in 26 countries around the world, 56 video reports at online portals.
	TV	61 reports with nearly 5 hours of total broadcast time.
	Radio	160 reports with a total of 6,5 hours of broadcast time in Germany.